In the past, people often used others’ memberships or account logins to access services like Costco and Netflix. This was common, but now companies are cracking down on this practice. Costco and Disney, following Netflix’s example, are using advanced technology to ensure that only paying members can access their services. For instance, if you want to shop at Costco or stream Disney+, you’ll need your own membership or login. Netflix successfully stopped account sharing and gained millions of new subscribers. Now, companies like Costco and Disney are hoping to see similar results by enforcing stricter rules on account sharing.

Difficult Words:

• Cracking down: Strictly enforcing rules or laws.
• Account sharing: Using someone else’s login information.
• Advanced: Highly developed or complex.
• Subscribers: People who pay to use a service.

Previously, exploiting loopholes like using someone else’s membership card at Costco or borrowing a Netflix login was a common practice, allowing people to access services without paying. However, companies like Costco and Disney are now following in Netflix’s footsteps by employing sophisticated technology to crack down on account sharing. These companies are tightening their subscription models to ensure that only paying members can access their services. Netflix’s strategy, though risky, proved successful, adding millions of new subscribers after enforcing these rules. Now, other companies like Disney and Costco aim to replicate this success, reinforcing the idea that there are no more free rides in today’s commercial landscape.

Difficult Words:

• Exploiting: Taking advantage of something in an unfair way.
• Loopholes: Gaps or weaknesses in rules that people can use to avoid following them.
• Sophisticated: Highly complex and advanced.
• Commercial: Related to business and making money.